Nothing rhymes better with Antwerp than....Diamonds

Welcome to the 2016 Antwerp Diamond Trade Fair Newsletter, July 2015! Click HERE to register! for the world's single trade show dedicated to loose diamonds. At the ADTF, more than 100 of Antwerp's leading diamond suppliers offer jewellers diamonds in all sizes, shapes, cuts and colors, making the fair a truly one-stop-station. one-stop-station. Nothing rhymes better with Antwerp than... ...Diamonds! Please follow Antwerp Diamond Trade Fair on Twitter. ADTF regularly tweets news about the 2016 edition of the fair and the global diamond trade on its Twitter account Antwerp Diamond @TweetAdtf A New Way to Get Millennials interested in diamonds! Let's face it...Millennials have shown little interest in buying diamonds. A big part of the blame can be placed on how diamonds are marketed. There is no excitement, no romance; nothing to capture the attention of this important demographic. But there is hope. Finally, someone gets it and has an idea of what Millennials want. They want a story, they want personalisation, and most of all they want to share their experience with their friends! Jacques Voorhees, founder of Polygon and CEO of Verichannel had his eyes opened in a conversation with his 23 year old son Alex while showing him how diamonds are sold on various online databases: "Dad, this is boring. Is this really how diamonds are being sold? A long ugly list like this? Really?" Read more	Save the date! The 7th Edition of the ADTF: Jan 31 - Feb 2, 2016 Antwerp is the preferred source for exclusive diamonds for buyers from Middle East, says Sara Abu Daud, of Dubai, UAE "A recipe for a best-selling diamond" The recipe is fairly simple: you take a good handful of round diamonds of between 0.10 and one carat. In your travel guide, you look for the country that best symbolises luxury to foreigners: France. And in this country, you opt for the most romantic city that's a magnet for newly-wed couples from all over the globe. It's Paris, of course! And synonymous with Paris is the Eiffel Tower... which is where it all started, on the banks of the Seine, for jeweller Philippe Tournaire. "One fine spring day, I was relaxing on the lawn of the Champs de Mars, admiring the Iron Lady's architecture from below, when suddenly, it came to me. Why not make a solitaire ring by mounting a diamond between 4 pillars; it seemed such an obvious, cliché idea that I was sure someone must have already done it. So I very nearly abandoned it there and then. A few years later, however, I designed an engagement ring that I named 'French Kiss'." Read more Attitudes of Indian and Chinese consumers to jewellery are starting to change Pallavi Foley, one of India's leading jewellery designers who uses diamonds in her highly imaginative creations and has been invited to the Antwerp Diamond Trade Fair in 2016, sees a growing appreciation of design by Indian and Chinese jewellery consumers. Pallavi is renowned for her avant-garde jewellery pieces and international award-winning jewels. She creates hand-crafted sculptural jewels in her studio and boutique in Bangalore, and works as a design consultant to Indian and international jewellery brands. "The attitudes and tastes of Eastern customers are drastically different from those in the West," Pallavi says. "In the West, jewellery is bought as a fashion accessory, while in India and China it is bought primarily as an investment still," she said. Consumers in India and China represent a vast and growing market for diamond jewellery purchases. Fashion has grown in importance as a driver of consumer taste only recently, Read more
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